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Author : Root | Date : 22 October 2010 | Comments : 0 |
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Positioning: The Battle for Your Mind, 20th Anniversary Edition


Positioning: The Battle for Your Mind, 20th Anniversary Edition
Publisher: McGraw-Hill | ISBN: 0071359168 | edition 2000 | CHM | 246 pages | 1,85 mb
A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals--including tens of thousands of Ries and Trout groupies, worldwide--the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why positioning a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.

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