English | 206 pages | PDF | 5.8 MB
The World in 2009 - a special issue distributed to all paid subscribers active in December 2008

Book Description
Effective credit card fraud prevention programs can increase sales revenue while decreasing administration costs and fraud losses. Learn the techniques and strategies to feel secure about accepting credit cards.

About the Author
David Montague has worked as an executive consultant in the information technology, eCommerce, electronic payment and fraud prevention space for 11 years. He has held management and executive consulting positions with CyberSource Corporation, IBM Global Services and Watson Wyatt Worldwide. David has worked with hundreds of Merchants and Vendors in developing solutions to limit exposure to Credit Card Fraud in the Card not Present Space. He has defined portfolios of risk and fraud products and services that have proven highly effective at controlling fraud. David brings a strong education, with a Master\'s degree in Computer Resources and Information Management, coupled with more than 15 years of experience in developing and managing corporate technological implementations. He speaks regularly about eCommerce Fraud and has been a featured speaker at such events as: National Retail Federation (NRF) Fraud and Loss Prevention Conference 2003, San Antonio, TX Retail Week\'s Retail Solutions Show 2003, Birmingham England Retail Week\'s United Kingdom Risk Management Conference 2002 on "Building solutions to manage Card-not Present Fraud", London England CyberSABOTAGE 2002 conference on "Combating Online Fraud and Cybercrime", Miami FL Nestor Fraud Symposium 2000 on "Fraud in the eCommerce Market and building a solution to manage Risk" Newport, RI Multiple seminars and workshops around the world, including Microsoft Tech-Ed Europe 1999 on "Managing Multiple Applications under Windows"

Graham Friend, Stefan Zehle, "Guide to Business Planning"
Bloomberg Press (February 2004) | ISBN: 1861974744 | 288 pages | PDF | 4,4 Mb

To get any new business idea off the ground you must have a plan--and if you need to raise funds to finance the business or get the approval of senior management, it must be a convincing plan. This guide covers every aspect of preparing a business plan including how to analyze the market, how to model the business and financial statements, and analysis of risk and the assessment of both the upside and potential downside, and the all-important executive summary--often the only part of a business plan that is read. Finally, "Guide to Business Planningshows how to use a business plan to help put your ideas into practice and how to monitor and measure the performance of the business. This newest title in The Economist series is critical for businesspeople who have an idea and need a plan.

 

 

ISBN 0 7494 4366 9

This book is unlike any other book about advertising previously published. Most
previous books have considered advertising as a process, but given little attention
to the processor of advertising: the human brain. And yet, over the past two decades, the human brain is arguably the area in which science has made its greatest discoveries. So much has been learnt that it now makes sense to consider the implications of those discoveries in the context of how advertising works.

In "The Advertised Mind," Erik du Plessis draws on information
about the working of the human brain from psychologists, neurologists
and artificial intelligence specialists to suggest why 'ad-liking' is such
an important factor in establishing a firm memory of an advertisement
and predisposing consumers to buy the brand that is being advertised.