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May 20

Author: Fivan | 20 May 2009 |

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M. Meldrum, M. McDonald, "Marketing in a Nutshell: Key concepts for non-specialists"
ISBN: 0750681330 | edition 2007 | PDF | 305 pages | 1,3 Mb

Marketing in a nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a nutshell makes the authors marketing know-how and expert insights accessible to all.

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