The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke’s and author of The New Marketing Manifesto, whose radical thinking has informed a generation.

Now Grant is set to stun the industry again. In The Brand Innovation Manifesto, he redefines the nature of brands, showing why old models and scales no longer work and revealing that the key to success today is impacting people’s lifestyles (think Starbucks, iPod and eBay). At the heart of the book is the concept of the ‘brand molecule’ to which new cultural ideas can be constantly added to keep pace with change. Cataloguing 32 classes of idea, Grant presents a practical approach to mixing and matching them within your own market to develop new brand ideas - and new ideas for existing brands.

Collaboration among organizations in the digitally connected 21st century society often requires electronic communications within and across fields to facilitate superior outcomes that would not be possible without the power of communication technologies.
The Handbook of Research on Electronic Collaboration and Organizational Synergy offers exhaustive research on collaborations in education, business, and the government and social sectors. Through 50 in-depth research contributions by multidisciplinary scholars from 20 countries, this unique collection identifies areas where previous theories, literature, research methods, and approaches need to be updated to acknowledge the changes now emerging in a digitally connected global economy and society.

The complexity and dynamism of organizations make them difficult to understand and manage. This book presents the workings and designs of organizations and identifies the types of problems encountered by organizational workers. Allcorn provides an essential focus on dynamic workplace theory, questioning the current and future value of today's bureaucratic, hierarchic organizational structure. Allcorn advocates a shared theoretical perspective that is clear and comprehensive. His theory explains organizational life, encompassing four types of work experience: chaotic, bureaucratic, charismatic, and balanced. He proposes an organizational design that eschews positions of authority and power and eliminates severe, often hindering bureaucracy. Clear and comprehensible without being simplistic, the book offers insights into how organizations actually function and proposes ways to intervene when organizations grow stale, become self-defeating in their missions, or develop into hostile environments for their employees. The insights and ideas presented here are of considerable and enduring importance to corporate trainers, consultants, group process experts, governmental agencies and entities, executives at all levels, academics, and students of organizational life and its various processes.

You know much joy your furry friend adds to your life and in this stunning new collection you'll find fifty more cats that will steal your heart-one meow at a time.
From a wayward Calico that rescues his family from a deadly snake to a sophisticated Siamese that helps to heal her ailing owner, A Cup of Comfort for Cat Lovers celebrates the courage, healing, and affection of these mysterious and loyal companions. So snuggle in with your favorite feline and bask in the love that only a cat can give.Because a life without cats is no life worth purring about.
Colleen Sell has compiled twenty volumes of the Cup of Comfortbook series. She has authored, ghostwritten, or edited more than one hundred books and published scores of magazine articles and essays. Colleen has served as editor-in-chief of two award-winning magazines, associate editor of a national business magazine, and home and garden columnist of a regional newsmagazine. She lives in Eugene, OR.

"Horses lend us the wings we lack."-Unknown
Riding creates an unbreakable bond between horse and owner. In this new collection, you will meet more than fifty magnificent and dependable creatures and the people whose lives they've changed. From a spirited horse who takes his visually impaired owner on a life-changing journey, to a magical miniature who brings joy to those who need it most through animal assisted therapy, A Cup of Comfort for Horse Lovers is sure to gallop away with your heart.