Magnetic Marketing For the Emerging Economy by Dan Kennedy
Audiobook | English | ISBN: N/A | MP3 44100 Hz 96 kbps & 32000 Hz 32 kbps | 6 tapes | ~4 hours | 129 Mb

They all laughed when I said my business was growing by leaps and bounds despite the recession angst - but they don’t have THE MAGNETIC MARKETING SYSTEM...

Optimal Portfolios: Stochastic Models for Optimal Investment and Risk Management in Continuous Time
338 pages | World Scientific Publishing Company (September 1997) | 9810232152 | PDF | 12 Mb
Focuses on the construction of optimal investment strategies in a security market model where the prices follow diffusion processes. Beginning with presenting the complete Black-Scholes type model, the book moves on to incomplete models and models including constraints and transaction costs. The methods and models presented include the stochastic control method of Merton, the martingale method of Cox-Huang and Karatzas et al, the log optimal method of Cover and Jamshidian, the value-preserving model of Hellwig, and so forth. Stress is laid on rigorous mathematical presentation and clear economics interpretation while technicalities are kept to a minimum.

The Volatility Surface: A Practitioner's Guide
208 pages | Wiley (August 28, 2006) | 0471792519 | PDF | 1 Mb
"I'm thrilled by the appearance of Jim Gatheral's new book The Volatility Surface. The literature on stochastic volatility is vast, but difficult to penetrate and use. Gatheral's book, by contrast, is accessible and practical. It successfully charts a middle ground between specific examples and general models--achieving remarkable clarity without giving up sophistication, depth, or breadth."
--Robert V. Kohn, Professor of Mathematics and Chair, Mathematical Finance Committee, Courant Institute of Mathematical Sciences, New York University

Creating Valuable Business Strategies will change existing mindsets about strategy. Here is an answer for the strategist who asks, 'What should I do differently next Monday morning?'.

International trade has shaped the modern world, yet until now no single book has been available for both economists and general readers that traces the history of the international economy from its earliest beginnings to the present day. Power and Plenty fills this gap, providing the first full account of world trade and development over the course of the last millennium.

Ronald Findlay and Kevin O'Rourke examine the successive waves of globalization and "deglobalization" that have occurred during the past thousand years, looking closely at the technological and political causes behind these long-term trends. They show how the expansion and contraction of the world economy has been directly tied to the two-way interplay of trade and geopolitics, and how war and peace have been critical determinants of international trade over the very long run. The story they tell is sweeping in scope, one that links the emergence of the Western economies with economic and political developments throughout Eurasia centuries ago. Drawing extensively upon empirical evidence and informing their systematic analysis with insights from contemporary economic theory, Findlay and O'Rourke demonstrate the close interrelationships of trade and warfare, the mutual interdependence of the world's different regions, and the crucial role these factors have played in explaining modern economic growth.

Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports marketing and are only of interest to those involved in sports. In Team Sports Marketing, author Kirk Wakefield dispels this argument by demonstrating that effective sports
marketing epitomizes the science and art of marketing across any context. At the core
of sports marketing is the creation and enhancement of fan identification, where consumers are not just loyal customers, but have become brand fanatics.

Kovacich and Halibozek offer you the benefit of more than 55 years of combined experience in government and corporate security. Throughout the book, the authors use a fictional global corporation as a model to provide continual real-world challenges and solutions. New and experienced managers alike will find a wealth of information and practical advice to help you develop strategic and tactical plans and manage your daily operations.

* Contains real case examples to illustrate practical application of concepts
* Thoroughly covers the integration of physical, computer and information security goals for complete security awareness
* A handy reference for managers to quickly find and implement the security solutions they need