A book on technique, style, craft and manners for everyone who writes and wants to do it better. It is a manual of good diction, composition, sentence craft, paragraph design, structure and planning. Enriched by examples of fine prose from great writers including Tim Winton; flush with exercises informed by the author’s expertise in both creative writing and functional prose; and written with fl air, The Little Red Writing Book is a lively and readable guide to lively and readable writing.

"Amazing returns on my mailings" "Ben Hart has given me the secret to getting into the mind of my customer and generating amazing returns on my mailings. With just a few simple changes to my own writing, I am already seeing dramatic results. Thank you for this powerful, step-by-step formula for creating 'Blockbuster Sales Letters'." Valerie Hasara Editor, OyesUcan.com "Absolutely the best in the business" "Ben Hart is absolutely the best in the business. His direct mail campaigns have single handedly turned many floundering and start-up enterprises into multi-million-dollar powerhouses. Ben's books are packed full of strategies, methods, rules and tips that will profit direct mail experts and beginners alike. And Hart's books are enormously fun to read. His writing is clear and direct . . .

Every direct mail veteran, as well as anyone planning to launch their very first direct mail marketing campaign, must read Ben's books immediately. I will read this book many times." Steve Loflin Executive Director, National Society of Collegiate Scholars (400,000 members) "One of the true masters" "The dirty little secret of direct mail is that you can count the true masters on two hands and still have several fingers left over. These are the giants who produce the huge results over and over again. Ben Hart is one of the true masters. He's the guy the others are always studying and trying to 'steal smart' from. When you read this book you are learning a lifetime of success secrets from the very best in the business." Richard Rossi Co-Founder, Envision EMI, Inc., Marketer of educational programs that enroll 50,000 students every year with annual revenue of more than $70,000,000 generated by direct mail "One of the creative giants in direct mail today" "Ben Hart is one of the creative giants in direct mail today. I have personally sent Ben to number of my largest clients to help them improve their direct mail programs. Each one has thanked me because Ben's packages have consistently beaten everything they've been doing." Glen Thomas Co-Owner, RST Market

Silicon Valley wunderkind Rayona Sharpnack has been a schoolteacher, tennis champion, manager and player for a women’s professional softball team, and a celebrity who coaches some of the most successful leaders in business. Trade Up! draws on Sharpnack’s experience, as well as stories of successful leaders she has worked with, to reveal how leaders limit themselves by holding on to ideas or assumptions about ourselves—what she calls your “context” —that are no longer valid. Trade Up! outlines the 5 steps to help leaders gain awareness of these assumptions and trade up from limiting beliefs and behaviors to those that will help them change the world. The 5 steps are

• Reveal your context: what do you believe about yourself? What holds you back? How do you impact others?
• Own your context: take stock of the upside and downside of your context, and examine the intended and unintended consequences of it!
• Design a new context that gets you what you want: begin by asking yourself “how good are you willing to have life be?”
• Sustain your new context: develop new practices to get this new context to stick!
• Activate your context and engage with the world: move out of your own concerns and into partnership and community with others to help change the world around you!.